I'm just guessing here, but maybe the reason that Harlequin never picked up and published the Kama Sutra is there's no kissing.
If I were Shilpa Shetty I would be the one burning effgies and sticking pins in little gerbils to ward off the cooties. Of course, on the bright side, at least it wasn't Rosie O'Donnell doing the huggin and a kissin.
What will be the next riot de jour?